FOOD INSECURITY AFFECTS HEALTH

People struggling with food insecurity are cut off from accessing and affording fresh foods leading to stress and impossible trade-offs that impact their health and stability.

HEALTHCARE CAN CHANGE FOOD ACCESS

Healthcare can transform the impact food has on health and make fresh food accessible and more affordable by covering the costs of healthy foods for patients.

Our Solution

Fresh Connect makes it possible for healthcare organizations to cover the cost of healthy food for patients and measure impacts.

Frictionless Payment Technology

The Fresh Connect Prepaid Card† lets patients choose the healthy foods they want at the stores they already shop.

HIPAA Compliant Enrollment + Analytics

Our cloud-based platform integrates seamlessly with healthcare IT infrastructure and workflow and streamlines program administration and measurement.

Exceptional End-to-End Support

The Fresh Connect team offers ongoing personalized cardholder support from the point of enrollment.

† Card disclaimer: the Fresh Connect Prepaid Card is the “Fresh Connect Visa® Prepaid Food Care Card

Here’s how it works:

Healthcare teams enroll food-insecure patients into Fresh Connect

Collect baseline health indicators, and sets monthly card disbursement amount through our HIPAA compliant, system-integrated enrollment form.

Fresh Connect prepaid cards are mailed automatically

And new cardholders are welcomed into the program and introduced to their new card by our Fresh Connect team.

Fresh Connect card held by a hand above some lettuce
Fresh Connect card on a bed of apples
Patients use their Fresh Connect card to shop for the fresh fruits and vegetables they want at:
    • grocery stores
    • farmers’ markets
    • mobile markets.
Fresh Connect Prepaid cards automatically recognize eligible healthy foods at checkout.
The Fresh Connect cardholder support line

Lets patients check card balances, ask program questions, and find where to use their Fresh Connect card.

The Fresh Connect team

promotes regular shopping engagement with periodic reminders, timely follow-ups, and ongoing communication.

person loading groceries into a fresh connect grocery bag
Fresh Connect card being swiped at the register
Fresh Connect tracks shopping activity

And generates monthly activity summaries on how patients use and spend Fresh Connect.

Healthcare* teams tie cardholder shopping and engagement data

    Back to electronic health records and assess:

    • health outcomes
    • healthcare costs,
    • patient experience, and,
    • patient healthy food access

     

    *When About Fresh partners with research organizations, our indirect cost recovery rate is 15%
person holding two avocados

Fresh Connect for Healthcare

Learn how Fresh Connect's tech-enabled food prescription program is transforming patient care and driving health outcomes.

Learn more about your Fresh Connect Card

Fresh Connect card in bed of limes

Let’s Connect

We welcome inquiries from healthcare organizations, social services organizations, government agencies, grocery retailers, and the media. Please find the most convenient method to connect with us using the following information

Fresh Connect card held by hands of two people

“Our partnership with About Fresh is a vital component of our strategy to address adverse social determinants of health for our patients and promote health equity across the City of Boston.”

Thea James, MD

VP of Mission, Boston Medical Center